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Webinars


Searching for Sales Leads? – Webinars are Your Solution

Webinars are ranked as one of the top three tactics for lead generation by marketing professionals.1 In 2007, BNP Media produced more than 45 Webinars and generated an average of 607 leads per Webinar.2

Webinars, also referred to as Webcasts, are multimedia presentations that enable you to provide content to the public via the Internet.  They can be presented in a variety of formats, including video, and are interactive with question and answer sessions, live polling and exit surveys. Attendees only need an Internet connection to view the presentation. Webinars are recorded and archived for one year so that others can view the event at a later date.

No other medium allows you to target qualified audiences who listen and interact, who spend 45 minutes on average3 with your Webinar, and who then become a very important lead. 

You can’t meet face-to-face with every professional in the industry, but you can interact with each registrant of your Webinar. If you are looking to build brand awareness, become an educational leader and generate qualified sales leads, then sponsor a Webinar today!


Superior Benefits:

  • Reach highly targeted, topic-focused audiences
  • Collect qualified leads from registered attendees
  • Increase brand awareness


Click to view a live example. (You will need to register for the event)


Webinar


References
1. Why 2008 is the Year of the Webinar, Citrix Online, 2008.
2. Publisher’s Own Data, 2008. 
3. Interactive Marketing Guide, BtoB, 2008.


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